Ailean Mills

After six years in Account Management and Planning with Leo Burnett, Ailean moved into marketing management with Nestlé, in London and then in Switzerland. Returning to advertising, she was appointed Board Director with Dorland, London, responsible for a range of fmcg accounts as well as graduate recruitment and training. In 1990, Ailean moved into qualitative research, inspiring and managing the growth of the Focus Group company's qualitative division both internationally and in the UK, as a Director of the company. She has worked on projects for Whitbread, BBC/BBC Education, Cadbury, Elida Fabergé, Scottish Courage and Nestlé. She has also facilitated in intra-company brand positioning programmes. Training as a Jungian analyst, with a background in the humanist psychologies of TA and Gestalt, and an education in social anthropology, Ailean includes exciting techniques for developing creative consumer dialogue in the Partnership's toolkit.

Caroline Oakes

Caroline spent eight years in advertising account management with Leo Burnett and Dorland, moving on to consumer qualitative research. Two years at the Research Centre working with Roy Langmaid were followed by two years at Reflexions, during which period she worked with some of the leading practitioners in the field of creative consumer dialogue. From 1989 she has worked as a freelancer forging a close working relationship with BMP, involved in the development of advertising work for many of their accounts, also freelancing for other advertising agencies and marketing companies. Her experience has been broad, spanning the disciplines of Social and Political Research, with projects for The Labour Party, the Joseph Rowntree Foundation; Media Research, with work for EMAP; Channel Four and Comedy Central, as well as a wide range of fmcg strategy, positioning, design and npd briefs. Caroline works with Upstream across its business, with a particular emphasis on group moderation and analysis.

Eve Osborne

After eight years with the Focus Group working on both qualitative and quantitative research, (UK and international), Eve currently manages all Upstream fieldwork, organises and administers all projects and utilises her considerable range of professional computer and desktop publishing skills.