International Qualitative Research

We believe that good international research is not only about managing different geographies and logistics, but that international information needs a cultural baseline, gleaned from both the country and the company, against which all data can be evaluated. It is this "Upstream added value" which is brought to every project, providing the client with a cultural baseline of expectations, before the research even begins.

Our expertise in advertising, packaging and design development is supported by an in-depth knowledge of consumer communication response models, and breadth of consumer communication response.